山东省济南市中医药文化软实力研究

Study on the soft power of traditional Chinese medicine culture in Ji'nan,Shandong Province

中医药文化是中医药事业发展过程中孕育出来的宝贵财富,也是文化软实力的重要组成部分。本研究对山东省济南市中医药文化软实力的发展状况进行调查,从知识生产力、价值吸引力、社会影响力和体制引导力4个维度进行分析,总结济南市中医药文化软实力发展现状的优势和不足,为更好地发展中医药文化提供借鉴和参考。

TCM culture is a valuable asset bred in the process of TCM development and an important part of cultural soft power.Shandong Province is a strong province in the development of modern TCM culture.Taking Ji'nan City as an example,we investigate the development status of TCM cultural soft power and conduct a detailed study on TCM culture in Ji'nan City in four dimensions:knowledge productivity,value influence,social influence,and system guidance.Summarize the advantages and disadvantages of the soft power development of traditional Chinese medicine culture in Ji'nan,to provide reference and reference for creating a beautiful business name card of TCM culture in Shandong.