全媒体时代红色文化融入高校思想政治教育的路径

The Path of Integrating the Red Revolutionary Culture into College Ideological and Political Education in the All-media Era

全媒体超越了传统媒体的时空限制,具备突出的集成化优势。全媒体技术为红色文化融入高校思想政治教育提供多元的表现手段、丰富的媒介形态和完备的终端融合。全媒体技术的合理应用关键在传播主体,传播主体必须全面提高自身的技术应用能力,充分实现技术为文化服务的育人目标。当前,红色文化与思政教育的融合路径面临空前的机遇和挑战,分析全媒体时代红色文化和高校思想政治教育发展的现实境遇,基于高校、教师、学生,推进媒介整合、抵制外来“糟粕”,加强教师培养、提高育人水平,提升媒介素养、开展虚拟实践,优化红色文化与高校思想政治教育融合,提升高校思想政治教育育人实效。

The all-media overcomes the space limits of traditional media and has the prominent integrated advantages.The all-media technology provides diversified performance measures,enriched media form and complete terminal convergence for integrating the red revolutionary culture into college ideological and political education.The transmission main body is the key point of reasonable application for all-media technology.It must completely improve its technical application abilities and fully show the teaching targets of serving for culture.At present,the path of integrating the red revolutionary culture into ideological and political education is facing great opportunities and challenges.This paper analyzes the current development situation of red revolutionary culture and college ideological and political education in the all-media era.On the basis of teachers and students,colleges should promote the media integration and resist foreign trash,strengthen the teaching group training and improve the education quality,and enhance media literacy and carry out virtual practice in order to optimize the integration of red revolutionary culture and college ideological and political education,and promote the teaching practice of college ideological and political education.