论数字经济中“数字拜物教”与“数字剥削”的本质——基于马克思主义政治经济学的批判

On the Essence of"Digital Fetishism"and"Digital Exploitation"in the Digital Economy——Criticism Based on Marxist Political Economy

当今人类社会生活已被数字技术全面覆盖,数字经济成为人类社会重要的经济形态。数字经济以数字平台为核心的运作模式,引起了人们生产和消费观念及行为的颠覆性变革,人类社会生活无法离开数字平台已经成为事实。在数字经济的发展过程中,形成了商品拜物教的当代形态——“数字拜物教”,诞生了“数字劳动”这一无酬劳动的新形式,并由此造成了具有普遍性和隐形性的数字剥削问题。本文从马克思主义政治经济学的研究视角出发,对数字经济中的数字拜物教和数字剥削问题进行论析,旨在揭示隐藏其中的资本逻辑,彰显马克思主义政治经济学批判的当代价值,并进一步展望数字经济与中国特色社会主义市场经济深度融合的光明前景。

Nowadays,human social life has been fully covered by digital technology,and the digital economy has become an important economic form of human society.The operation mode of the digital economy centered on digital platforms has caused a disruptive change in people's production and consumption concepts and behaviors.It has become a fact that human social life cannot be separated from digital platforms.In the development process of the digital economy,a contemporary form of commodity fetishism-"digital fetishism"-has emerged,giving birth to a new form of unpaid labor called"digital labor",which has caused widespread and hidden problems of digital exploitation.From the research perspective of Marxist political economy,this paper analyzes the digital fetishism and digital exploitation in the digital economy.The aim is to reveal the invisible capital logic,highlight the contemporary value of Marxist political economy criticism,and further look forward to the bright prospects of the deep integration of the digital economy and the socialist market economy with Chinese characteristics.