流通业数字化转型的优势、挑战与对策

Advantages,Challenges and Countermeasures of Digital Transformation in the Circulation Industry

新发展格局下,发展数字经济是打通生产、流通、分配与消费各个环节,助力制造业、流通业、服务业高质量发展的必然要求。其中,流通业数字化转型为扩大内需、畅通经济内循环、加速产业链供应链融合提供了新动能。流通业数字化具有简化流通环节、节省流通时间、降低流通成本的典型优势,流通企业数字化转型面临着内部转型能力不足、外部数字平台垄断压制的挑战。因此,本文提出加强新型基础设施建设的支撑作用、提升流通业数字化的普惠效应、完善流通业数字化的共建共享机制等策略,为打造数字流通强国提供了现实途径。

Under the new development pattern,the development of the digital economy is an inevitable requirement to open up all links of production,circulation,distribution,and consumption,and to help the high-quality development of manufacturing,circulation and service industries.In particular,the digital transformation of the circulation industry provides new energy for expanding domestic demands,unimpeded economic internal circulation,and accelerating the integration of the industrial chain and supply chain.The digitalization of the circulation industry has the typical advantages of simplifying circulation links,saving circulation time,and reducing circulation costs,and the digital transformation of circulation enterprises faces the challenges of insufficient internal transformation capacity and monopolistic suppression of external digital platforms.Therefore,this paper proposes strategies to strengthen the supporting role of new infrastructure construction,enhance the inclusive effect of the digitalization of the circulation industry,and improve the digitalization of the circulation industry with joint contribution and shared benefits,which provides a realistic way to build a strong digital circulation country.