基于文献计量分析的中国短视频运营研究热点及发展趋势

Research Hotspots and Development Trends of Short Video Operation in China Based on the Bibliometric Analysis

随着互联网技术的迅猛发展,短视频在中国迅速崛起,同时呈现了大量关于短视频运营的研究,但是其相关研究文献呈现数量巨大、内容繁杂、缺乏归纳统计的特性。基于此,本文深入探讨中国短视频的热门话题和未来的发展趋势,使用CNKI的371篇核心期刊文献,通过CiteSpace软件进行可视化分析,分析发现抖音短视频的运营、媒体融合和内容生产是当前的研究重点,同时文章还通过分析相关数据来预测热门话题的未来发展方向,包括粉丝行为、内容创作、社交互动、数据分析和营销策略,以期对未来短视频运营的研究和发展提供一定的参考。

With the rapid development of Internet technology,short videos are rapidly emerging in China,with a large number of studies on short video operation,but its related research literature presents the characteristics of huge quantity,complicated content,and lack of inductive statistics.Based on this,this paper explores in depth the hot topics and development trends of short videos in China,using 371 core journal articles from CNKI and visualization analysis through the CiteSpace software,and finds that the operation of Douyin short videos,media convergence,and content production are the current research focuses and predicts the development direction of hot topics by analyzing the related data,including fan behavior,content creation,social interaction,data analysis and marketing strategies,to provide a reference for the research and development of short video operation.