以数字化赋能推进广州会展业高质量发展

Promoting High⁃Quality Development of Guangzhou's Convention and Exhibition Sector Through Digital Empowerment

数字经济对会展业的改造赋能程度持续加深。当前,广州会展数字化发展取得了显著成效:政府大力推动数字赋能会展业转型;线上展览数量走在全国前列;线上线下融合办展创新发展;智慧场馆和公共服务建设不断提速,但也存在着会展数字化转型不够充分、数字会展商业模式不够成熟、会展数字基础设施建设不够夯实、会展数据采集与共享机制不够通畅等突出问题。广州为推进会展数字化发展,应瞄准全产业链数字化、会展数据价值化、跨界融合多元化、展览场馆智慧化等四个方向,借助技术支撑、需求牵引、政府政策、市场竞争等四大驱动力量,加快推动广交会场馆建成“生态化智慧展馆”的全球标杆,推动琶洲地区建设“数字+总部+会展”创新高地,创新开设“面向未来”的数字经济特色主题展,构建一个“即插即用”的数字化公共服务平台,强化会展数据要素的高质量供给和高效率利用。

The digital economy continues to transform and empower the convention and exhibition sectors.Currently,Guangzhou has made significant strides in the digital development of this sector.The government is actively promoting the digital transformation of the convention and exhibition sectors,positioning Guangzhou at the forefront of nationwide online exhibition quantity.Moreover,innovative approaches to integrating online and offline exhibitions,along with the rapid development of intelligent venues and public services,are accelerating.However,there are notable challenges,including insufficient digital transformation in the convention and exhibition sector,immature digital business models,inadequate digital infrastructure development for conventions and exhibitions,and ineffective mechanisms for data collection and sharing.To promote the digital development of the exhibition industry in Guangzhou,the city should focus on four key directions:digitalizing the entire industry chain,realizing the value of convention and exhibition data,embracing diversified cross⁃sector integration,and enabling the intelligence of exhibition venues.Guangzhou is accelerating the transformation of its Canton Fair Complex into a globally benchmarked“ecologically intelligent exhibition venue”by leveraging technological support,market demand,government policies,and market competition.It also promotes the establishment of the Pazhou area as an innovative hub for“digital+headquarters+conventions and exhibitions”.The city has introduced“future⁃oriented”digital economy⁃themed exhibitions and established a“plug⁃and⁃play”digital public service platform to strengthen the high⁃quality supply and efficient utilization of convention and exhibition data elements.