文旅融合视域下乡村集市的功能转型与传承发展--以青岛西海岸新区泊里镇为例

Research on the Functional Transformation and Inheritance Development of Rural Markets from the Perspective of the Integration of Culture and Tourism--Taking Poli Town,West Coast New Area,Qingdao as an Example

乡村集市是我国农村市场的重要呈现形式,在农村经济社会发展中发挥着重要作用。随着经济社会转型和城镇化发展,乡村集市呈现出经济功能式微,人际交往、文化传承、休闲旅游等其他功能逐渐凸显和多元化等趋势。基于文旅融合的视角,乡村集市发展应在强化政府引领、挖掘文化内涵、整合文旅资源、注重科技赋能等方面激发创新活力,推动乡村集市的功能转型与传承发展。

Rural markets are an important manifestation of China′s rural market and play an important role in rural economic and social development.With the transformation of the economy and society and the development of urbanization,rural markets have shown a trend of declining economic functions,while other functions have gradually become prominent and diversified,such as interpersonal communication,cultural inheritance,leisure tourism,etc.From the perspective of the integration of culture and tourism,the development of rural markets should strengthen government guidance,explore cultural connotations,integrate cultural and tourism resources,and focus on technology empowerment to stimulate innovative vitality,so as to promote the functional transformation and inheritance development of rural markets.