制造业企业何以能成功构建服务化竞争优势?——基于企业关键资源与企业独特能力视角的多案例分析

How Can Manufacturing Enterprises Successfully Build Service-oriented Competitive Advantages?A Multi-Case Analysis Based on the Key Resources and Unique Capabilities of Enterprises

制造业企业要如何在竞争日益激烈的市场环境中成功构建服务化竞争优势?基于企业关键资源与企业独特能力视角,以我国三家典型制造业企业为研究对象,采用多案例研究方法,运用扎根理论编码技术,建立了以“企业关键资源-企业独特能力-企业竞争优势”为框架的概念模型。研究结果表明:制造业企业强路径依赖性和强社会关系网络组织关键资源的培育是服务化竞争优势构建的重要基石,而形成于该关键资源之上的企业独特能力是制造业企业得以成功构建服务化竞争优势的直接影响因子。同时,企业管理层和员工层客户服务导向价值观的秉持对制造业企业塑造企业独特能力具有正强化作用。

How can manufacturing enterprises need to successfully build service-oriented competitive advantages in the increasingly competitive market environment?Based on the perspective of key enterprise resources and unique enterprise capabilities,this paper takes three typical manufacturing enterprises in China as research objects,adopts a multi-case study method and the grounded theory coding technique to establish a conceptual model based on the framework of“enterprise key resources-enterprise unique capabilities-competitive advantage”is established.The research results show that:The strong path dependency and social network organization of key resources are the important cornerstone for manufacturing enterprises to build the service-oriented strategic competitive advantage.And the unique enterprise capabilities,which are formed on top of the above key resources,are the direct influencing factors for manufacturing enterprises to successfully build service-oriented competitive advantages.At the same time,the upholding of the customer service-oriented values of the internal management and staff of the organization has a positive strengthening effect on the promotion of the unique capabilities of the enterprises that affect the construction of the service-oriented strategic competitive advantage.