基于消费者为中心的主题公园服务标准化对策研究

Research on Measures of Consumer-centered Service Standardization of Theme Parks

本文以消费者为中心,对主题公园服务标准化的现状和存在问题进行了深入研究,并提出了相应的对策建议。研究发现,主题公园服务标准化对提高服务质量至关重要,而现有的服务标准化体系存在诸多问题。同时提出完善标准体系、提高智能化管理、优化服务资源配置和加强文化建设等对策建议,对提高主题公园的服务质量和游客体验具有积极作用。

This paper focuses the consumer,deeply studies the status and existing problems of the theme park service standardization,and puts forward the corresponding measures and suggestions.It is found that the standardization of theme park service is very important to improve the quality of service,and there are many problems in the existing service standardization system.This paper puts forward measures and suggestions such as improving the standards system,improving the intelligent management,optimizing the allocation of service resources and strengthening the cultural construction,which will play a positive role in improving the service quality and visitor experience of the theme park.