短视频平台中农村女性的实践主体性建构研究

A Study on the Construction of Rural Women’s Practical Subjectivity in Short Video Platforms

快手类短视频平台的兴起,给农村女性的主体意识、主体行动、人际交往、日常生活等带来多种改变,为农村女性重新建构自己的主体性提供了机会。从实践主体性的视角出发,通过对农村女性的访谈和参与式观察,研究发现:线上,农村女性的实践主体性主要表现为自我呈现与自我消费;线下,农村女性的实践主体性主要表现为自我组织与关系重建。线上与线下围绕快手,既内外有别,又相互影响,互相强化。但是,农村女性的主体性依然面临社区情理难以改变的问题,在公共领域的呈现依然十分有限,对乡村公共生活的参与也明显不足。乡村振兴、乡土重建需要重建女性群体与村庄公共生活的关联。

The rise of short video platforms like Kuaishou has brought various changes to the subjective consciousness,actions,interpersonal interactions,and daily lives of rural women,providing them with opportunities to reconstruct their subjectivity.This article,from the perspective of practical subjectivity,explores rural women’s subjectivity through interviews and participatory observation.The practical subjectivity of rural women is mainly manifested in self-presentation and self-consumption online.While it is manifested in selforganization and relationship rebuilding offline.The online and offline aspects,centered around Kuaishou,are distinct yet mutually influential and reinforce each other.However,the subjectivity of rural women still faces challenges that community norms are hard to change.Their visibility in the public sphere remains limited,and their participation in rural public life is noticeably insufficient.The revitalization of rural areas and the reconstruction of local communities require rebuilding of the connection between the female population and village public life.