华人移民网络对中国出境旅游的影响

Research on the Influence of Chinese Emigration Network on Outbound Tourism

规模庞大的海外华人移民是经济全球化背景下中国与世界互动的重要经济社会现象,华人移民形成的社会网络对于促进国际贸易、跨国投资乃至重塑全球经济地理都有着深远影响。基于华人移民网络对出境旅游的文化距离缩减效应、旅游成本节省效应和旅游服务便利效应,采用面板数据验证华人移民网络与中国出境旅游的关系。研究认为,华人移民网络对中国出境旅游具有显著促进作用。华人移民网络有助于缩减与目的地经济体的文化距离、节省出境旅游成本、增强旅游服务便利化水平,从而促进中国出境旅游发展。发达经济体和发展中经济体的华人移民网络均对中国出境旅游有正向影响,比较而言,中国居民前往发展中经济体的出境旅游更依赖华人移民网络。文化关联对发达经济体华人移民网络的中国出境旅游效应具有调节效应,中国居民向非儒家发达经济体的出境旅游更依赖于华人移民网络。

The large-scale overseas Chinese emigrantsare an important economic and social phenomena in the context of economic globalization,in which China interacts with the world.The social network formed by Chinese emigrants has a profound impact on promoting international trade,transnational investment and rebuilding the global economic geography.Based on the cultural distance reduction effect,tourism cost reduction effect and tourism services convenience effect of Chinese emigration networks on outbound tourism,this paper uses national-level panel data to verify the relationship between Chinese emigration networks and Chinese outbound tourism.The research suggests that the Chinese emigration network has asignificant promoting effect on Chinese outbound tourism.The Chinese emigration network helps to reduce cultural distance with destination countries,save costs of outbound tourism,and enhance the convenience level of tourism services,so as to promote the development of Chinese outbound tourism.The Chinese emigration networksin both developed and developing economies have a positive impact on Chinese outbound tourism.In comparison,Chinese residents rely more on the Chinese emigration networks for outbound tourism in developing economies.Cultural connection has a moderating effect on the outbound tourism effect of Chinese immigrant networks in developed economies,and Chinese residents rely more on Chinese emigration networks for outbound tourism to non-Confucian developed economies.This article has reference value for explaining the development of outbound tourism and the recovery strategy of outbound tourism after the COVID-19 epidemic from the perspective of social culture.