基于Z世代青年消费特性的公交营销策略

A public transport marketing strategy based on the consumption characteristics of Generation Z youth

随着城市化进程的加快,公交作为重要的城市交通方式,面临着新的挑战和变革。而Z世代青年群体作为未来的主力消费者和城市居民,对于公交行业的发展至关重要。本文通过了解Z世代青年的消费习惯、价值观和出行需求,针对其特点进行公交服务的创新与优化,提出相应的公交营销策略,以提升公交的吸引力和竞争力。

With the acceleration of urbanization,public transportation,as an important mode of urban transportation,is facing new challenges and changes.As the main consumers and urban residents in the future,the Generation Z youth group is very important for the development of the bus industry.This paper understands the consumption habits,values and travel needs of Generation Z youth,innovates and optimizes public transportation services according to their characteristics,and proposes corresponding public transportation marketing strategies to enhance the attractiveness and competitiveness of public transportation.