探究短视频摆拍新闻的治理之策

Exploring the Governance Strategies for Short Video Broadcasting News

随着技术发展和短视频客户端的迭代升级,降低了短视频制作、传播门槛,基于此,短视频成为大众获取新闻资讯的重要途径。自媒体为追逐流量、博眼球,打着“新闻”的旗号编织新闻、操作新闻,利用摆拍以此获得舆情关注度。此类主观建构、歪曲事实影像被专业媒体采信瞬间成为网络新闻事件,引发舆情。因此,治理短视频摆拍新闻,开展短视频新闻“打假”极具现实价值。分析短视频摆拍新闻的危害,提出治理路径。

With the development of technology and the iterative upgrading of short video clients,the threshold of short video production and dissemination has been lowered,based on which short video has become an important way for the public to obtain news and information.In order to chase traffic and gain eyeballs,self-media weave and manipulate news under the banner of“news”and utilize posed shots to gain public opinion attention.Such subjective construction and distortion of factual images are instantly picked up by professional media and become online news events,triggering public opinion.Therefore,it is of great practical value to control short-video posed news and carry out short-video news“counterfeiting”.We analyze the hazards of short-video posing news and put forward a governance path.