文化类综艺节目的创作特点分析——以《经典咏流传》为例

Analysis of the Creative Characteristics of Cultural Variety Shows——Taking Classic Chanting and Spreading as an Example

近年来,文化类综艺节目发展迅速,出现了一批“现象级”节目。文化类综艺节目的出现是社会发展的必然,是政治语境、消费语境、传播语境共同作用的结果。《经典咏流传》作为文化类综艺节目的典型代表,在开播之初就受到了广大网友的追捧,口碑极佳。以《经典咏流传》为例,运用符号学、传播学、叙事学等相关理论,通过文本分析,阐述《经典咏流传》的创作特点,并揭示文化类综艺节目创作的发展方向,以期为该类型节目的进一步发展提供有益参考。

In recent years,cultural variety shows have developed rapidly,and a number of“phenomenal”programs have appeared.The emergence of cultural variety shows is the inevitable development of society,which is the result of the joint action of political context,consumption context and communication context.As a typical representative of cultural variety shows,“The Classics”has been highly sought after by netizens at the beginning of the broadcast and has received excellent word of mouth.Taking Classical Chanting and Spreading as an example,we use the relevant theories of semiotics,communication,and narratology to expound the creative characteristics of Classical Chanting and Spreading through text analysis,and reveal the development direction of the creation of cultural variety shows,with a view to providing useful references for the further development of this type of program.