胜任力与新表达:以央视《主持人大赛》分析广播电视主持人的破圈路径

Competence and New Expression:Looking at the Breaking Path of Radio and Television Hosts from the CCTV Host Competition

不同于大众传播时代中心化、集中化的内容生产模式,互联网的发展激活了大众在网络环境下的表达基因,也使当下的媒介生态格局发生较大变化。随着广播电视节目的定位与风格在向新媒体转化,广播电视主持人也面临着电视节目去主持人化、跨界主持竞争压力、人工智能AI主持等多方面的圈层竞争与压力,探讨广播电视节目主持人从央视《主持人大赛》节目中汲取经验,通过学习培养自身的专业胜任力和话语表达能力,从而在新媒体环境下走出破圈之路。

Different from the centralized and centralized content production mode in the era of mass communication,the development of the Internet has activated the gene of expression of the public in the network environment,and has also led to major changes in the current media ecological pattern.As the positioning and style of radio and television programs are transforming to new media,radio and television hosts are also facing the de-hosting of television programs,the competitive pressure of cross-border hosting,artificial intelligence AI hosting,and other aspects of the circle of competition and pressure,to explore the broadcasting television program hosts from the CCTV“Host Competition”program to learn from experience,and to learn to cultivate their own professional competence and discourse expression ability,so as to get out of the path of breaking the circle under the new media environment.environment out of the circle-breaking road.