上市公司更名:战略转型抑或策略诱导——基于“青岛海尔”更名的案例研究

Renaming of Listed Companies:Strategic Transformation or Strategic Induction——A Case Study Based on the Renaming of “Qingdao Haier”

高质量发展是全面建设社会主义现代化国家的首要任务,企业高质量发展是实现经济高质量发展的微观基础。近年来,上市公司更名现象频发,更名动机是出于战略转型市值管理,还是策略诱导市值操控成为监管部门和投资者关心的重要问题。本文以青岛海尔更名为例,基于事件研究探究青岛海尔更名的实质动因。研究结果表明,青岛海尔更名动因为战略转型下的市值管理,且为公司长短期绩效带来了积极影响。本文研究构建出一套论证企业更名背后动机的理论框架,为论证企业更名的动机提供一个借鉴思路。此外,本文为企业制定合理的市值管理方案提供了一定参考,为监管部门和投资者有效识别更名动机提供了一定借鉴。

High quality development is the primary task of building a socialist modern country in an all-round way.High quality development of enterprises is the micro foundation for achieving high-quality economic development.In recent years,the phenomenon of renaming of listed companies has occurred frequently.Whether the motivation for renaming is strategic transformation of market value management or strategy induced market value manipulation has become an important issue concerned by regulators and investors.This paper takes the renaming of Qingdao Haier as an example to explore the real motivation of the renaming of Qingdao Haier based on event research.The research results show that the renaming of Qingdao Haier is due to the market value management under the strategic transformation and has a positive impact on the long-term and short-term performance of the company.This article studies and constructs a theoretical framework to demonstrate the motivation behind corporate renaming,providing a reference for demonstrating the motivation behind corporate renaming.In addition,this article provides some reference for enterprises to develop reasonable market value management plans,and provides some reference for regulatory authorities and investors to effectively identify the motivation for renaming.