叙事性插画在纸包装设计中的应用研究

RESEARCH ON APPLICATION OF NARRATIVE ILLUSTRATION IN PAPER PACKAGING DESIGN

从消费者的角度颠覆传统包装设计思维,将设计元素进行重新结合,设计出同时满足消费者情感需求与品牌形象诉求的包装设计。文章通过研究解读叙事性插画概念,探析叙事插画的特性,主要从叙事性插画对于纸包装设计的目的及意义进行分析。梳理叙事性插画在包装设计中的规律,在此基础上进行圣福记高粱饴包装的设计实践。叙事性插画作为一种独特的插画形式,具有独一无二的装饰性、通俗易懂的设计寓意以及丰富的艺术感染力。设计师应秉持环保意识,迎合时代发展,将纸包装与叙事性插画更好地结合在一起。

From the perspective of consumers,the traditional packaging design thinking is subverted,the design elements are recombined,and the packaging design is designed to meet the emotional needs of consumers and the appeal of brand image.This paper analyzes the characteristics of narrative illustration by studying and interpreting the concept of narrative illustration,and analyzes the purpose and significance of narrative illustration for paper packaging design.Sorting out the rules of narrative illustration in packaging design,on this basis,carried out the design practice of Yi Sorghum packaging Shengfu Ji.As a unique illustration form,narrative illustration has unique decorative,easy-to-understand design implication and rich artistic appeal.Designers should uphold the awareness of environmental protection,cater to the development of The Times,and better combine paper packaging with narrative illustrations.