基于地域文化的景区导视优化设计研究--以沈阳世博园为例

RESEARCH ON THE OPTIMIZATION DESIGN OF SCENIC GUIDE BASED ON REGIONAL CULTURE-TAKE SHENYANG EXPO PARK AS AN EXAMPLE

为探索地域文化在景区导视设计中的视觉表达与实际应用,提升沈阳世博园景区视觉品质,弘扬景区文化与沈阳地域文化。以沈阳地域文化为切入点,解决现有导视设计中的问题,并将沈阳地域文化与景区文化融入导视设计中。建立一套独特的、具有地域特色的景区导视设计,从而促进景区建设,提高游客游览品质,更好地传播沈阳地域文化特色。通过对地域文化元素的提取和再设计,增加了其与景区导视设计的融合度,提升了景区的视觉形象,提高了景区的文化氛围,为其他景区导视设计提供了创新思路与设计动力。

In order to explore the visual expression and practical application of regional culture in scenic guide design,strengthen the core competitiveness of Shenyang Expo Park scenic area,and promote the culture of the scenic area and the regional culture of Shenyang.Take Shenyang regional culture as the starting point,improve the existing problems in the guide design,and integrate Shenyang regional culture and scenic area culture into the guide design.Establish a set of unique scenic guide design with regional characteristics,so as to promote the development of scenic spots,increase the quality of tourists'visit and better spread the regional cultural characteristics of Shenyang.In the visual culture construction of scenic spots,the study and application of regional culture will become more and more important,and this study can provide reference for the related tourist scenic spot guide system.