创业失败修复、创业动机与后续创业行为——规则聚焦的调节作用

Entrepreneurial Failure Recovery,Entrepreneurial Motivation and Subsequent Entrepreneurial Behavior——The Moderating Role of Regulatory Focus

创业失败修复作为创业者重启创业的关键正日益受到关注,然而现有关于创业失败修复对后续创业影响机理的研究较为薄弱。文章尝试从创业失败修复视角探究激发创业失败者后续创业行为的新路径,构建创业失败修复到后续创业的概念模型。通过数据分析发现,创业失败修复对后续创业行为具有积极的影响,创业动机在创业失败修复与后续创业行为之间起到中介作用,创业失败修复和后续创业行为间的关系受到促进型聚焦的正向调节作用。文章丰富了创业失败修复和后续创业等相关理论,对后续创业者从失败中有效修复并再次创业具有重大意义。

Entrepreneurial failure recovery as a key to restarting entrepreneurship for entrepreneurs has gradually gained attention from both theoretical and practical communities.However,few existing practices and studies focus on entrepreneurial failure recovery and subsequent entrepreneurial restart,and research on the mechanism of the impact of entrepreneurial failure recovery on subsequent entrepreneurship is relatively weak.This study attempts to explore a new path to stimulate subsequent entrepreneurial behavior of failed entrepreneurs from the perspective of entrepreneurial failure recovery,construct a conceptual model of entrepreneurial failure recovery to subsequent entrepreneurship,and conduct an empirical test with 295 subsequent entrepreneurs as the research sample.The study finds that entrepreneurial failure recovery has a positive influence on subsequent entrepreneurial behavior;entrepreneurial motivation plays a mediating role between entrepreneurial failure recovery and subsequent entrepreneurial behavior.The relationship between failure recovery and subsequent entrepreneurial behavior was positively moderated by facilitative focus.Hence,this study enriches theoretical guidance for entrepreneurial failure recovery and subsequent entrepreneurship and is of great significance for subsequent entrepreneurs to effectively recover from failure and start up again.