数字赋能体育产业高质量发展的逻辑机制与实现路径

The Logical Mechanism and Realization Path of Digital Enabling High-Quality Development of Sports Industry

采用文献资料法、案例分析法梳理体育产业数字化和数字体育产业化过程,进而采用逻辑演绎法分析数字赋能体育产业高质量发展的核心思想、运行逻辑与作用机制。研究认为:其逻辑机制包括动态数据获取、实时数据处理、大数据深度挖掘与数据的交互运用4个步骤,自下而上可以分为数据层、技术层、平台层、应用层与治理层5个层级;不同发展阶段的作用机制则表现为,数字赋能体育产业高速发展和产业结构合理化的主要作用发挥以及数字赋能体育产业高质量发展和结构高级化的关键作用深化。由此提出具体实践路径:遵循数字技术与体育产业的共同特征,深化数字赋能体育产业多元融合;通过治理主体与治理手段的数字化转型,推动数字赋能体育产业规范治理;“由点及面”,重点突破,加快数字赋能体育产业的成果转化和体育领域数字的人才培养。

It adopts literature and case study method to sort out the digitalization of the sports industry and the process of digital sports industrialization and then adopts logical deduction method to analyze the core idea,operation logic and mechanism of digital empowerment for the high-quality development of sports industry.The study concludes that the logical mechanism includes four steps:dynamic data acquisition,real-time data processing,big data deep mining,and interactive use of data,which can be divided into five layers from bottom up:data layer,technology layer,platform layer,application layer and governance layer;the mechanism of different development stages is manifested in the main role of digital empowerment for high-speed development of the sports industry and rationalization of the industrial structure,as well as the main role of digital empowerment for the high-quality development of the sports industry and advanced structure.The key role of digital empowerment is to deepen the high-quality development and advanced structure of the sports industry.The specific practice path is thus proposed:to follow the common characteristics of digital technology and sports industry,deepen the multi-dimensional integration of digitally-enabled sports industry;to promote the standardized governance of digitally-enabled sports industry through the digital transformation of the governing body and the means of governance;and to accelerate the transformation of digitally-enabled sports industry and the cultivation of talents in the field of sports by focusing on breakthroughs from the point to the surface.The key breakthrough is to accelerate the transformation of digital-enabled sports industry results and the cultivation of digital talents in the sports field.