以点翠非遗工艺配饰为核心的消费调研及市场推广探析

Consumer Research and Market Promotion Analysis with Kingfisher Feather Art Cultural Heritage Craft Accessories as the Core

点翠工艺是一项典型的非物质文化遗产,因其取材及工艺复杂度的原因,难以融入现代服饰。随着非遗文化与文创市场的深度融合,及原材料、制作工艺与设计方法的不断革新,以点翠工艺为核心的配饰产品逐步形成了一定的消费空间。文章基于对以点翠非遗工艺为核心的配饰消费需求的调研,探析了其在新时期的市场策略,以期为非遗文创产品的研究与推广提供参考。

The Kingfisher feather art is a typical intangible cultural heritage,which is difficult to be integrated into modern clothing due to the complexity of its material and craftsmanship.With the deep integration of intangible cultural heritage and the cultural and creative market,as well as the continuous innovation of raw materials,production technology,and design methods,accessories with Kingfisher feather art craftsmanship as the core has gradually formed a certain consumption space.This paper investigates the consumer demand of accessories with Kingfisher feather art intangible cultural heritage as the core,and explores its market strategy in the new era,so as to provide reference for the research and promotion of intangible cultural heritage and creative products.