新媒体地图设计的思考与应用

Thinking and Application of New Media Map Design

传媒技术革命新阶段为地图传播领域带来新机遇,促使传统定向的“媒介-受众”关系转向多元共竞的“新媒介-用户”关系。在此背景下,将新闻传播学的数据新闻概念引入地图学中,对比分析新媒体地图与纸媒地图、电子地图之间的关联与差异,总结得到新媒体地图的三大特性,并以八二四研究所公众号为具体案例,研究地图在新媒体运营中的作用,提出消减犹豫区、增强即时体验、构造交流空间3种优化地图表达策略的可行性方法,旨在为其他新媒体地图设计提供实践参考。

The new stage of media technology revolution has brought opportunities to the field of map communication,prompting the traditional“media-audience”relationship to shift to a diversified“new media-user”relationship.Against the backdrop,we introduced the concept of da-ta news in journalism and communicationinto cartography,compared and analyzed the correlation and differences between new media maps,pa-per media maps,and electronic maps.Finally,we summarized three characteristics of new media maps.Taking Institute for Chongqing as a spe-cific case,we studied the role of maps in the operation of new media,and proposed three feasible methods to optimize map expression strategies,namely,reducing hesitation areas,enhancing instant experience,and constructing communication space,in order to provide practical reference for the design of other new media maps.