基于SpringBoot+Vue的智能随车营销系统

Intelligent On-board Marketing System Based on SpringBoot+Vue

在快速发展的共享经济时代,网约车已成为出行的主流方式。随着网约车市场竞争日益激烈,网约车企业开始寻求新的营销手段,利用乘客在车内的时间,拓展车内空间的营销场景,满足乘客在出行过程中的购物需求。基于随车营销创意理念,研究和开发智能随车营销平台系统,能够实现在车上进行购物功能。该系统基于Vue、Springboot技术的应用,以微信小程序作为乘客购买商品的主要渠道,司机和补货站则使用App来实现商品售卖和补货操作,同时,通过PC端平台,实时反馈相关销售数据,可以直观展示销售数据和进行后台商品管理,为企业的管理提供支持。

In the era of the rapid development of sharing economy,ride-hailing has become the mainstream way of travel.With the increasingly fierce competition in the ride-hailing market,ride-hailing companies have begun to seek new marketing methods to expand the marketing scenarios of the in-car space by taking advantage of the passengers' time in the car to meet the shopping needs of passengers during the travel process.Based on the creative concept of on-board marketing,research and development of intelligent on-board marketing platform system can realize the function of shopping in the car.The system is based on the application of Vue,Springboot technology,WeChat mini program as the main channel for passengers to purchase goods,drivers and replenishment stations use the App to achieve sales and replenishment operations;at the same time,through the PC platform,real-time feedback of relevant sales data can intuitively display sales data and background commodity management,providing support for enterprise management.