抖音短视频中长治城市形象传播研究

Study on Changzhi City Image Communication in Douyin Short Videos

移动互联网时代,抖音短视频平台逐渐成为城市形象传播的重要媒介。在抖音短视频中,多元的传播主体、丰富的传播内容等要素对于展示真实完整的长治城市形象、提升长治城市的知名度发挥了重要作用,但也存在着诸多问题。为更好地塑造和传播长治城市形象,文章以抖音短视频中长治城市形象传播的主体、内容为研究对象,发现其在城市形象传播中的特点和亮点,挖掘问题,并有针对性的提出改进建议。

In the era of mobile Internet,Douyin short video platform has gradually become an important medium for city image communication.In the short videos of Douyin,diversified communication subjects and rich communication content play an important role in displaying the true and complete image of Changzhi city and enhancing its popularity,but there are also many problems.In order to better shape and disseminate the image of Changzhi city,this paper studies the subject and content of Changzhi city image communication in Douyin short video,finds its characteristics and highlights in the city image communication,excavates problems,and puts forward targeted improvement suggestions.