数字经济时代电商信息化程度与信息披露风险——基于拼多多案例分析

The Degree of E-Commerce Informatization and the Risk of Information Disclosure in the Era of Digital Economy——A Case Analysis on Pinduoduo

数字经济时代拉动了电商平台的快速增长。电商平台的市场化程度的加快,不仅增强经济的快速发展,同时,也带来了信息披露的风险问题。以拼多多公司为例,拼多多平台市场化进程和信息披露过程发现:数字经济下,拼多多平台市场化程度越高,经营风险、信用评价风险、信息技术风险及信息披露风险会越弱。同时,信息披露过程中还存在受阻风险,信息公布不完整产生的信用损伤风险和诱导性广告信息引起的信息安全风险问题。应健全管控机制、防范经营风险,建立信用评价体系及增强信息保护意识。

With the advent of the era of digital economy,the rapid development of high technology,Internet and digitalization promote the rapid growth of e-commerce platforms.The acceleration of the marketization degree of e-commerce platforms enhances the rapid development of economy,while brings the risk of information disclosure as well.Taking Pinduoduo Company as an example,this paper analyzes the risk of information disclosure for e-commerce platforms under the digital economy.It’s found that in the digital economy,the higher the marketization degree of Pinduoduo platform,the weaker the risk of operation,credit evaluation,information technology and information disclosure.At the same time,there are risks of obstruction in the process of information disclosure,credit damage risk caused by incomplete information disclosure,and information security risk caused by inductive advertising information.Therefore,measures are put forward,such as perfecting control mechanism,preventing business risks,establishing credit evaluation system and enhancing information protection awareness.