非遗活态传承视阈下篆刻艺术文创产品的创新设计转译

Innovative Design and Translation of Seal Engraving Art and Creative Products from the Perspective of Intangible Cultural Heritage Live Inheritance

由于生产生活方式的改变,篆刻艺术对于当今社会生活环境的适应不比从前,它的传承和发展也因此面临困境。为改善篆刻艺术的传承和发展情况,从非遗活态传承的视角对篆刻艺术文创产品的现状进行分析,发现其产品存在互动性不强、趣味性不足、同质化严重的问题。通过引入转译理论和文化三层次结构,以物质、精神、行为3个层面分析篆刻文化融入文创产品的价值和意义,探讨篆刻艺术文创产品更多的可能性。基于此,提出增加篆刻形式纹样,结合篆刻艺术内涵,创新篆刻艺术玩法3个方法,产生一系列具有互动性、趣味性和艺术性的文创产品,丰富文创产品的文化性和多样性,吸引更多的消费者来关注篆刻艺术文化,扩大篆刻艺术的受众群体范围,以此“活化”非物质文化遗产。

Due to changes in production and lifestyle,the adaptation of seal carving art to today's social living environment is no longer as good as before,and its inheritance and development are therefore facing difficulties.In order to improve the inheritance and development of seal carving art,an analysis was conducted from the perspective of intangible cultural heritage active inheritance on the current situation of seal carving art cultural and creative products.It was found that their products have problems such as weak interactivity,insufficient interest,and serious homogenization.By introducing translation theory and a three-level structure of culture,this paper analyzes the value and significance of integrating seal cutting culture into cultural and creative products from the perspectives of material,spiritual,and behavioral aspects,and explores more possibilities for seal cutting art and cultural and creative products.Based on this,it is proposed to increase the forms and patterns of seal cutting,combine the connotation of seal cutting art,and innovate the gameplay of seal cutting art,in order to generate a series of interactive,interesting,and artistic cultural and creative products,enrich the cultural and diverse aspects of cultural and creative products,attract more consumers to pay attention to seal cutting art culture,expand the audience range of seal cutting art,and thus"activate"intangible cultural heritage.