叙事语境下武汉“红巷”文旅产品的多媒介包装设计路径与符号转译

The Multimedia Packaging Design Path and Symbol Translation of Tourism Products in the Narrative Context of Wuhan"Hong Xiang"

基于叙事语境的视角来探讨武汉“红巷”文旅产品的多媒介包装设计。武汉“红巷”文旅产品包装设计是武汉红色文化的承载体和武汉革命记忆的实体展现。通过对武汉“红巷”文旅产品包装设计现状分析,探讨叙事语境建构对武汉红色文化传播的价值意义,从而提出武汉文旅产品包装设计的多媒介设计路径及元素转译的方法;根据转译方法对武汉“红巷”的革命建筑进行符号转译尝试,提出与武汉地域文化结合的符号创新方式,从而打造武汉“红巷”的差异化叙事路径,让武汉“红巷”文旅产品包装设计的叙事内容重获新生。

Exploring the multi media packaging design of Wuhan"Hong Xiang"cultural and tourism products from the perspective of narrative context.The packaging design of Wuhan"Hong Xiang"cultural and tourism products is the carrier of Wuhan's red culture and the physical manifestation of Wuhan's revolutionary memory.By analyzing the current situation of packaging design for Wuhan"Hong Xiang"cultural and tourism products,this paper explores the value and significance of narrative context construction in the dissemination of Wuhan's red culture,and proposes a multi media design path and element translation method for Wuhan's cultural and tourism product packaging design;Based on the translation method,an attempt is made to translate the symbols of revolutionary buildings in Wuhan"Hong Xiang",proposing a symbol innovation method that combines with the regional culture of Wuhan,in order to create a differentiated narrative path for Wuhan's"Red Lane"and revitalize the narrative content of the packaging design of cultural and tourism products in Wuhan"Hong Xiang".