铜官陶瓷的形、色、质在包装设计中的应用

The application of the shape,color and quality of Tong Guan ceramics in packaging design

文章以铜官陶瓷为例,探索其形、色、质的内涵和外延及其元素的获取路径及在现代包装设计中的应用策略:一是包装形式上的技术应用,通过对铜官陶瓷的形、色、质要素多维度、多层次、多角度的提取、采集与提炼,更好地实现包装设计创作目标;二是包装设计上的理念应用,在进行包装设计时,强化文化输出,弱化商业广告,用文化赋能产品,让包装更具文化内涵。

Taking Tongguan ceramics as an example,this article explores the connotation and extension of their form,color,and quality,as well as the acquisition path of their elements and application strategies in modern packaging design.Firstly,the technical application in packaging form is explored.By extracting,collecting,and refining the form,color,and quality elements of Tongguan ceramics from multiple dimensions,layers,and angles,the creative goals of packaging design can be better achieved;The second is the application of packaging design concepts.In packaging design,we should strengthen cultural output,weaken commercial advertising,empower products with culture,and make packaging more culturally meaningful.