AR技术对中国风包装设计的影响--以“茶颜悦色”品牌为例

The Impact of AR Technology on Chinese Packaging Design:Taking"Sexy Tea"Brand as an Example

探寻AR技术对中国风主题包装设计的影响,并分析AR技术在中国风包装中的应用特点,为茶颜悦色品牌AR包装设计方法构建提供思路。基于AR应用于中国风包装设计的案例和文献,分析了其技术特点和发展现状,并结合国内优秀AR中国风包装设计案例,将AR技术对中国风包装设计的影响归纳为多维化地展现传统文化、多样化地传达品牌思想感情、新奇的体验刺激消费3个方面。接下来建立了茶颜悦色品牌的AR包装设计流程,包括中心化、模块化和系统化3个环节,并且提出了其AR开发模式,为未来的传统文化数字化进程提供了新的思考路径。

Explore the impact of AR technology on Chinese style themed packaging design,and analyze the application characteristics of AR technology in Chinese style packaging,providing ideas for the construction of AR packaging design methods for the tea color brand.Based on the case and literature of AR application in Chinese style packaging design,its technical characteristics and development status were analyzed.Combined with excellent domestic AR Chinese style packaging design cases,the impact of AR technology on Chinese style packaging design was summarized into three aspects:multi-dimensional display of traditional culture,diversified dissemination of brand ideas and emotions,and novel experiences to stimulate consumption.Next,the AR packaging design process for the"Sexy Tea"brand was established,including three stages:centralization,modularization,and systematization.The AR development model was proposed,providing a new thinking path for the future digital process of traditional culture.