后疫情时代治愈系产品设计策略研究

Research on Product Design of Healing Style in Post-epidemic Era

通过分析治愈系产品的设计背景、用户及定位,归纳治愈系产品的设计策略,为后疫情时代治愈系产品的设计提供一定参考。研究发现,治愈系产品在设计时应注重情感的再塑造和附着化,提高用户使用过程中的心理舒适度,以达到治愈的目的。

By analyzing the design background,users and positioning of the healing products,the design strategy of the healing products is summarized,which provides a certain reference for the design of the healing products in the post-epidemic era.The study found that the design of healing products should pay attention to the re-shaping and attachment of emotions,and improve the psychological comfort of users in the process ofuse,so astoachieve the purpose of healing.