适配与引导:消费者需求主导下知识付费平台效益探究

Adaptation and Guidance:Research on the Benefits of Knowledge Payment Platforms under the Leadership of Consumer Demands

知识付费在经历了现象化崛起、市场化发展后,逐步走上了产业化发展之路,而消费者需求主导是知识付费未来发展的核心驱动模式。基于知识付费的文化产业属性,其应该承担促进知识的创新扩散、助力优秀文化的传承、完善社会主义现代化经济体系等重要社会使命。但在消费主导发展模式下,知识付费平台的社会效益将面临种种挑战,消费者需求引导下低俗信息内容的生产传播,消费者产品感知控制下知识产品“瓦釜效应”的出现,消费者付费行为形成了知识与权力的共谋。作为我国社会主义文化产业的一部分,知识付费平台在未来的发展中不可顾此失彼,要在满足消费者健康需求中追求知识产品的经济效益,同时在引导消费者不良需求中确保知识产品的社会效益,在适配中引导,寻求经济效益与社会效益的平衡。

After experiencing phenomenal rise and market-oriented development,knowledge payment has gradually embarked on the path of industrial development,and Leadership of Consumer Demands is the core driving mode for the future development of knowledge payment.Based on the cultural industry attribute of knowledge payment,it should undertake important social missions such as promoting the innovation.and diffusion of knowledge,assisting in the inheritance of excellent culture,and improving the socialist modern economic system.However,under the demands led development model,the socialbenefits of knowledge payment platforms will face various challenges.The production and dissemination of vulgar information content guided by user needs,the emergence of the"Tile Cauldron Effect"of knowledge products under user product perception control,and user payment behavior form a collusion between knowledge and power.As a part of China's socialist cultural industry,knowledge payment plat-forms should not attend to one thing and lose sight of another in its future development.It is necessary to pursue the economic benefits of knowledge products while meeting the health needs of users,while ensuring the social benefits of knowledge products while guiding users'negative needs,guide in adaptation,and seeking a balance between economic and social benefits.