包装设计中地域文化元素的应用——以安徽滁州西涧春雪茶为例

On the Application of Regional Cultural Elements in Packaging Design——Taking Xijian Chunxue Tea as an Example

为了满足消费者需求,有效开拓安徽滁州西涧春雪茶消费市场,文章以西涧春雪茶为例,探讨包装设计中地域文化元素的应用,从茶包装的文字设计、图形设计和色彩设计等几个方面进行具体分析和研究,目的在于提高西涧春雪茶的市场知名度,传承和弘扬我国传统优秀文化。

In order to meet consumers’demands and effectively expand the consumption market of Xijian Chunxue Tea,the paper takes Xijian Chunxue Tea as an example to explore the application of regional cultural elements in packaging design.It analyzes and studies from aspects such as character design,graphic design,and color design of tea packaging,in order to enhance the market awareness of Xijian Chunxue Tea,and promote China's traditional and excellent culture.