宠物食品包装设计的亲和力表现研究

Pet Food Packaging Design Affinity Performance Research

宠物食品包装设计需考虑大部分宠物主人的需求,从其心理角度出发。大部分人喂养宠物都与需要陪伴有关,因此,本研究围绕宠物食品包装设计中的亲和力表现进行分析,采用文献分析与市场调查的方式,明确宠物食品包装设计的亲和力诉求,阐述品牌亲和力的含义,分析需求与效能两个方面的内容,通过色彩设计、图形设计及文字设计等多种包装设计方式,探讨宠物食品品牌包装设计的亲和力表现,提出具有建设性与指导性的方法,以此来丰富相关研究理论。

In the pet food brand packaging design,Consider the needs of most pet owners,Fully,from its psychological point of view,Most people pet feeding is associated with the need for companionship,therefore,This study focuses on the affinity performance in the packaging design of pet food brands,Using literature analysis and market research,Clarify the affinity appeal of pet food brand design,To explain the meaning of brand affinity,And analyze the two aspects of the needs and efficiency,Analyze the color design,graphic design and text design and other packaging design methods to explore the affinity performance of pet food brand packaging design,To propose constructive and guiding methods,In order to enrich the related research theory.