汝城明清宗祠门神画在产品设计中的传承应用

The Inheritance and Application of AncestralTemple Door God Painting in Product Designof Rucheng in Ming and Qing Dynasties

中国门神画历史悠久,有着丰富的民俗内涵和美学价值,而湘南地区具有独特的地域文化特色,保存有丰富多样且完好的明清宗祠门神画,其产生与发展深受独特的地域文化影响,呈现出鲜明的艺术特色与民俗文化内涵。本文从图像符号运用的角度,解构汝城宗祠门神的经典形象,从人物构图、造型、色彩、表现手法等要素深入研究,对汝城明清宗祠门神画进行艺术学综合分析,以及门神画元素在日常用品包装设计中的创新应用。

Chinese door god painting has a long history, has rich folk connotation and aesthetic value, whileXiangnan area has unique regional cultural characteristics, preservation of rich and diverse and intactMing and Qing ancestral hall door god painting, its emergence and development is deeply influenced byunique regional culture, showing distinct artistic characteristics and folk culture connotation. From thepoint of view of the use of image symbols, this paper will decomstruct the classical image of Ruchengancestral hall door god, and deeply study the composition, modeling, color, expression techniques andother elements of Rucheng ancestral hall door god painting in Ming and Qing dynasties, as well as theinnovative application of gate god painting elements in the packaging design of daily necessities.