浅谈情感化与书籍包装设计

Discussion on Emotional Design and Book Packaging Design

随着社会的发展,人们的精神需求和审美需求逐渐提高,书籍与读者精神层面的交流受到越来越多设计师和读者的认可,注重人与书籍的情感交流。本文以情感化设计为基础,分析了当今时代下书籍包装情感化设计的重要性。通过案例分析,提出了书籍包装情感化的设计要点,即形态的情感化表达、材质的情感化表达、色彩的情感化表达、版式的情感化表达,来拉近书籍与读者的关系,满足当下人们的需求。

With the development of society,people’s spiritual and aesthetic needs have gradually grown,leading to increased recognition among designers and readers of the importance of emotional communication between books and readers at a spiritual level,focusing on the emotional communication between people and books.Based on emotional design,this paper explored the significance of emotional book packaging design in the current era.Through case analysis,it proposed the key components of emotional book packaging design,namely the emotional expression of form,material,color,and layout,so as to strengthen the relationship between books and readers,and to cater to contemporary needs of people.