浅析电视晚会文化传承的创新策略——以《七夕奇妙游》为例

Analysis on the Innovative Strategy of Cultural Inheritance of TV Evening Party--Take“Qixi Wonderful Tour”As An Example

中国传统节日“七夕节”又称“中国情人节”。河南卫视的七夕节晚会《七夕奇妙游》,利用视觉、听觉符号进行七夕节目包装策划,它在内容、形式、技术等方面进行了全面创新,晚会用精巧的艺术构思、高超的技术手段、卓越的审美表现达到内容和形式完美融合,激发了传统文化的活力,提高了民族文化凝聚力,使中华传统文化在当代社会焕发新的生机。

Chinese traditional festival“Double Seventh Festival”is also known as“Chinese Valentine’s Day”.Henan Satellite TV’s Qixi Festival gala“Qixi Wonderful Tour”uses audio-visual symbols to carry out the Qixi Festival program planning and innovation,and it carries out comprehensive innovation in content,form,technology and other aspects.The evening party uses exquisite artistic conception,superb technical means,excellent aesthetic performance to achieve the perfect integration of content and form,which inspires the vitality of traditional culture and improves the cultural cohesion of the nation.Make the traditional Chinese culture in the contemporary society full of new vitality.