“双万”背景下东莞城市精神与社会民俗的SWOT分析

SWOT Analysis of Dongguan's Social Folklore and Urban Spirit under the Background of"Double Million"

2021年,东莞成为第15个“双万”城市,在发展过程中凝练出“海纳百川”、“厚德务实”的城市精神。在“双万”背景下,以东莞社会民俗事象为研究对象,采用文献资料法、调研采访法、问卷调查法等研究方法,探讨东莞城市精神与社会民俗互为作用的关系,为保护与传承具有东莞特色的优秀社会民俗献言献策。

In 2021,Dongguan has become the 15th"Double Million"city and in the process of development,it has condensed the urban spirit of"embracing all rivers"and"thick morality and pragmatism".Under the back-ground of"Double Million",this paper takes the social folklore of Dongguan as the research object and adopts re-search methods such as literature research,investigation,interview and questionnaire to further explore the mutu-al interaction between the urban spirit and social folklore of Dongguan,so as to offer suggestions for the protec-tion and inheritance of excellent social folklore with Dongguan characteristics.