论智能国际传播:实践模式与驱动逻辑

The Logic of Applying Intelligent International Communication Practice and the Process of Enhancing Effectiveness:Data-based and Data-feeding

智能技术对国际传播的影响不是简单的“介入”,而是重新组织了国际传播的内在构成要素,再造了传播流程,形成了新型的传播逻辑。从实践模式而言,智能国际传播以数据、算法、算力三大要素为基石,以对受众的精准洞察为起点,通过基于AIGC的人机协同内容生产,实现个性化内容生产智能化,并依据精准议题推荐技术实现从“人找信息”到“信息找人”的根本性转变,以及对公众注意力资源的有效配置。这种模式反映了数据算法对国际传播实践流程与关系要素的系统性、结构性改造,体现了国际传播自驱性、生成性、精准性与渗透性等诸多新技术特征。

The impact of intelligent technology on international communication is not only a simple"intervention",but also a reorganization of the intrinsic elements of international communication,a reengineering of the communication process,and the formation of a new type of communication logic.In terms of practice mode,intelligent international communication takes data,algorithm and arithmetic power as the cornerstone,takes audience precise insight as the starting point,realizes the intelligence of personalized content production through human-machine collaborative information production based on AIGC,and realizes the transition from"people looking for information"to"information looking for people"based on the technology of precise topic recommendation.Based on the precise topic recommendation technology,it realizes the fundamental transformation from"people looking for information"to"information looking for people"and the effective allocation of public attention resources.This model reflects the systematic and structural transformation of the process and relationship elements of international communication practice by data algorithms,and embodies many new features such as self-drivenness,generativity,precision and permeability.