家电行业以旧换新刺激消费的政策路径优化

Optimization of policy path for stimulating consumption by swapping old for new in the home appliance industry

如今家电行业已经进入到产业发展的成熟期,社会保有量趋于饱和,如何更有效的促进家电行业进行更新换代,更好满足不同消费群体对家电功能的差异性需求,获得新的消费增长点,对于家电行业来说至关重要。家电行业以旧换新的政策性刺激消费符合产业发展的需求,更是推动产业可持续发展的动力。为此家电企业需要把握政策机遇,未雨绸缪,准确把握行业所面临的产业环境,找准市场需求,完善交易机制。对于政府而言需要构建好多元主体的治理机制,以市场需求为导向,完善政策的优化创新。

Nowadays,the home appliance industry has entered a mature stage of industrial development,and the social population is becoming saturated.It is crucial for the home appliance industry to effectively promote the upgrading and replacement of the industry,better meet the diverse needs of different consumer groups for home appliance functions,and obtain new consumption growth points.The policy stimulus of replacing old with new in the home appliance industry is in line with the needs of industrial development and is also a driving force for promoting sustainable development of the industry.Therefore,home appliance enterprises need to seize policy opportunities,take precautions,accurately grasp the industrial environment faced by the home appliance industry,identify market demand,and improve transaction mechanisms.For the government,it is necessary to build a governance mechanism with multiple entities,guided by market demand,and optimize and innovate policies.