摘要
为了调查消费者对不同款式男式双面呢大衣的感性需求,运用感性工学原理,选取9对感性形容词对,采取随机抽样的方法对16款代表性男式双面呢大衣进行感性调查,获得了男式双面呢大衣款式感性评价数据,运用SPSS 19.0软件对调查数据进行均值分析、因子分析、聚类分析。研究结果表明:风格因子、款式因子和个性因子是影响男式双面呢大衣款式感性评价的主要因子,门襟、领型、袖型、口袋、衣身结构、穿着效果等设计因素能给消费者带来不同的心理感受。研究对男式双面呢大衣款式设计具有一定的指导作用。
In order to investigate the emotional needs of consumers for different styles of men’s double-sided woolen coats,the kansei engineering principle was used,9 pairs of kansei adjectives were selected,16 representative men’s double-sided woolen overcoats were investigated by using the method of random sampling,and the evaluation data of the styles of the two-sided woolen overcoats were obtained,the survey data were analyzed such as means analysis,factor analysis,cluster analysis by SPSS 19.0 software.The results showed that mode factor,style factor and personality factor were the main factors that affect the perceptual evaluation of men’s double-sided woolen coat style,design factors such as placket,collar,sleeve,pocket,garment structure and wearing effect could bring different psychological feelings to consumers.The study provided certain guiding function to the men’s double-sided woolen coat design.
作者
张中启
Zhang Zhongqi(Art College,Taishan University,Tai’an,China)
出处
《国际纺织导报》
2023年第4期36-41,共6页
Melliand China
基金
2022年河南兴文化工程文化研究专项项目阶段性成果(2022XWH241)
2021年度山东省艺术科学重点课题阶段性成果(21ZB05180004)
2019年度山东省社会科学普及应用研究项目阶段性成果(2019-SKZC-09)。
关键词
男式双面呢大衣
感性工学
因子分析
评价
聚类分析
men’s double-sided woolen coat
kansei engineering
factor analysis
evaluation
cluster analysis
