基于文本分析的我国商科院校使命陈述研究——以56所获得专业认证的大学为例

Research on mission statement of China’s business universities based on text analysis:taking 56 accredited universities as an example

商科院校作为管理教育的重要力量,在培养企业管理人才和推动经济发展方面扮演着不可或缺的角色。商科院校使命陈述是商科院校展示自身特色、表达办学理念和目标的重要手段。文章以我国56所获得专业认证商科院校使命陈述为研究对象,通过Nvivo 12.0软件对其使命陈述的文本内容进行编码并分析解读,探索我国商科院校的办学思维和侧重面,归纳得出我国商科院校有服务社会型使命陈述和学术研究型使命陈述两大类型,并从发展、人才、社会、创新、价值五大层面提出相应建议,以期为我国商科院校发展提供参考。

Business schools,as an important force in management education,play an indispensable role in cultivating enterprise management talents and promoting economic development.The mission statement of business schools is an important means for them to showcase their own characteristics,express their educational philosophy and goals.The article takes the mission statements of 56 professionally certified business schools in China as the research object,and uses Nvivo 12.0 software to encode and analyze the text content of their mission statements.It explores the educational thinking and focus of business schools in China,and concludes that there are two types of mission statements in China’s business schools:service oriented social mission statements and academic research oriented mission statements.From the perspectives of development,talent,society,innovation and value to propose corresponding suggestions,in order to provide reference for the development of business colleges in China.