“一带一路”视阈下中国茶文化的传播路径研究

Research on the Transmission Path of Chinese Tea Culture fromthe Perspective of “the Belt and Road”

茶是“一带一路”倡议的使者。“一带一路”视阈下,茶文化的传播可采取五种途径:以品质优良的茶产品彰显茶文化,以“名人效应”推广茶文化,以文艺作品传播茶文化,以跨国合作展示茶文化,以多样化产品普及茶文化。茶文化的传播得益于“一带一路”倡议,同时也有利于“一带一路”倡议的更好推广。

Tea is the emissary of“the Belt and Road”initiative.From the perspective of“the Belt and Road”,there are five ways to transmit tea culture:to highlight tea culture with high-quality tea products,to promote tea culture with“celebrity effect”,to transmit tea culture with literary works,to display tea culture with transnational cooperation and to popularize tea culture with diversified products.The transmission of tea culture benefits from“the Belt and Road”initiative and is also conducive to the better promotion of“the Belt and Road”initiative.