大思政格局下高校融媒体中心建设实践限度和优化进路

The Practical Limits and Optimization Approachesof the Construction of University Integrated Media CentersUnder the Big Ideological and Political Pattern

在深化教育系统融媒体中心建设工作的背景之下,高校融媒体中心建设已然成为媒体融合发展下半场的关键点。新时代,高校融媒体中心建设面临着层级复杂人员散、内容和需求失焦、路径依赖缺支撑等问题,由此陷入“谁来表达、表达什么、如何表达”等现实困境。基于高校融媒体中心建设与三全育人相融合的发展策略,大思政格局下高校融媒体中心建设的优化进路要构建协同传播机制,形成全方位传播态势;跨越时空维度,完善全过程传播机制;打造人才智库,激发全员参与热情,进而培养堪当民族复兴重任的时代新人。

Under the background of the deepening of the construction of media integration centers in the education system,the construction of media integration centers in colleges and universities has become a key point in the second half of media integration development.In the new era,the construction of university media integration centers faces problems such as complex personnel dispersion,loss of focus on content and demand,and lack of support for path dependence,which has fallen into practical difficulties such as"who will express,what to express,and how to express".Based on the development strategy of integrating the construction of university media integration centers and the three comprehensive education,the optimization approach of the construction of university media integration centers under the big ideological and political pattern should build a collaborative communication mechanism to form an all-round communication situation.It should transcend the temporal and spatial dimensions and improve the propagation mechanism of the whole process.It should also build a talent think tank,stimulate the enthusiasm of all employees,and then cultivate new talents who can perform the important task of national rejuvenation.