烟台葡萄酒文旅融合驱动的产业协同发展实践探索——基于共享发展理论视角的分析

Practical exploration of industrial synergistic development driven by Yantai wine culture and tourism integration——analysis based on the perspective of shared development theory

烟台葡萄酒文化产业与旅游产业的融合是助力三产深度耦合、交互发展,推动实现乡村振兴的重要措施。该文基于共享发展理论视角,对烟台葡萄酒文旅融合促进产业协同发展机制和利益的实践路径进行了探索。经过分析研究发现,在产业协同发展方面,文旅融合有利于驱动形成产业协同发展机制,促进产业内部资源整合,延伸壮大产业链条并向新业态发展,推动创新科技信息产业化渗透。利益共享方面,文旅融合能够形成多重利益共享机制,助力农业提质增收,促进企业固本培元,提升区域综合实力。根据上述分析,提出了增强宣传扶持力度、深挖文化底蕴以及强化科技信息研发与应用等建议,推动烟台市葡萄酒产业文旅融合向纵深发展。

The integration of Yantai wine culture industry and tourism industry is an important measure to help the deep coupling of the tertiary industries and interactive development,and promote the realization of rural revitalization.Based on the perspective of shared development theory,the practical path of Yantai wine culture and tourism integration to promote the mechanism and benefits of industrial synergistic development was explored.Through analysis and research,it is found that in terms of industrial synergistic development,the integration of culture and tourism is conducive to driving the formation of industrial synergistic development mechanism,promoting the integration of resources within the industry,extending and expanding the industrial chain and the development of the new industry,and promoting the penetration of the industrialization of innovative scientific and technological information.In terms of benefit sharing,a multiple benefit sharing mechanism can be formed by the integration of culture and tourism,helping improve the quality of agriculture,increase income,and promote the consolidation of enterprises and enhance the comprehensive strength of the region.According to the above analysis,suggestions including enhancing publicity support,digging deep into the cultural heritage,and strengthening the research and development,and application of scientific and technological information were forward to promote the integration of culture and tourism of the Yantai wine industry.