摘要
随着人工智能技术的迅猛发展,它为种子企业带来了前所未有的营销机遇。本研究深入探讨了人工智能如何为种子企业带来更精准的市场预测、个性化的营销以及智能化的客户服务。同时,也讨论了行业内部与外部因素对营销策略的影响,强调了在制定策略时需综合考虑技术与市场环境的变化。最后,研究提出了未来的研究方向,建议进一步研究AI与其他技术的融合应用、消费者隐私保护以及针对不同细分市场的策略调整。本研究旨在为种子企业在未来的AI营销道路上提供有力的指导和建议。
With the rapid development of artificial intelligence(AI) technology,unprecedented marketing opportunities have emerged for seed enterprises.This study delves into how AI offers seed companies more precise market predictions,personalized marketing approaches,and intelligent customer services.Additionally,the influences of internal and external industry factors on marketing strategies are discussed,emphasizing the importance of considering both technological and market environment changes when formulating strategies.Finally,the study suggests future research directions,recommending further investigation into the integration of AI with other technologies,consumer privacy protection,and strategy adjustments for different market segments.The objective of this research is to provide robust guidance and suggestions for seed enterprises on their future AI marketing journey.
作者
王丽锟
袁丽蓉
Wang Likun;Yuan Lirong(Party School of CPC Shijiazhuang Municipal Committee,Shijiazhuang,050221;Hebei College of Traditional Chinese Medicine,Shijiazhuang,050091)
出处
《分子植物育种》
CAS
北大核心
2024年第1期334-338,共5页
Molecular Plant Breeding
基金
河北省社会科学基金项目(HB22GL004)资助。
关键词
人工智能
种子企业
营销策略
市场预测
消费者隐私
Artificial intelligence
Seed enterprises
Marketing strategy
Market prediction
Consumer privacy