中国武术短视频传播的价值意蕴、现实困境与路径选择

The Value Implications,Practical Dilemmas and Path Choices of Chinese Wushu Short Video Dissemination

短视频顺应了中国武术传播的时代需要。运用文献资料法、逻辑分析法等研究方法,对中国武术短视频传播的价值、困境及路径进行阐释。研究认为:短视频传播重塑武术表达空间,激发创意潜力;融入日常生活,提供文化涵养;打破空间限制,拓宽传播范围;唤醒武术记忆,消解保守意识。同时,也出现传播主体模糊、内容泛化、效果不佳、定位失焦等问题。因此,还需做好“把关人”角色,提升武术伦理素养:树立“品牌化”形象,重视内容价值;平衡“娱乐化”倾向,彰显文化内涵;锚定“生活化”场域,明确现实定位。

The short video conforms to the needs of the times of the spread of Chinese Wushu.Using literature,logical analysis and other research methods,the value,dilemma and path of short video dissemination of Chinese Wushu were explained.The study believes that short video communication reshapes the space of Wushu expression and stimulates creative potential;integrate into daily life and cultural enhancement;break the space limitation and broaden the scope of transmission;activate wushu memory and dissolve conservative consciousness.At the same time,there are also problems such as blurred communication subject,generalization of content,poor effect,and out-of-focus positioning.Therefore,it is also necessary to play the role of gatekeeper and improve the ethical literacy of Wushu;establish a“branded”image and attach importance to the value of content;balance the tendency to“entertain”and highlight cultural connotations;anchor the“living”field and clarify the realistic positioning.