哈尔滨市中央大街历史文化街区官方历史建筑语言景观调查研究

Investigation and Research on the Linguistic Landscape of Official Historical Buildings in the Historical and Cultural District of Central Street in Harbin

该文从语言服务、旅游语言景观的视角出发,实地调查了哈尔滨市中央大街历史文化街区官方的历史建筑语言景观现状。调查结果显示,官方设计建筑标牌时将多模态融入历史建筑语言景观的构建中,哈尔滨市官方历史建筑语言景观具有多元化及动态化的发展趋势,但总体上仍表现为静态化特点。中央大街官方的历史建筑语言景观具有信息功能和象征功能,信息功能直观传递老建筑的基本概况信息,象征功能主要指文化象征功能,哈尔滨市中央大街历史文化街区的历史建筑语言景观映射出独具地域特色的城市异域文化及本土红色文化。最后,针对历史建筑语言景观建构中的静态化特点,提出文旅融合时代背景下的历史建筑语言景观的发展建议及构建策略。

From the perspective of language services and tourism language landscape,this article conducts an on-site investigation of the official historical architecture language landscape of the Central Street Historical and Cultural Block in Harbin City.The survey results show that the official design of building signs incorporates multimodality into the construction of historical architectural language landscapes.The official historical architectural language landscapes in Harbin have a diversified and dynamic development trend,but overall they still exhibit static characteristics.The official historical architectural language landscape of Central Street has both informational and symbolic functions.The informational function intuitively conveys the basic overview information of old buildings,while the symbolic function mainly refers to the cultural symbolic function.The historical architectural language landscape of the Central Street Historical and Cultural Block in Harbin reflects the unique regional characteristics of urban exotic culture and local red culture.Finally,based on the static characteristics in the construction of historical architectural language landscapes,suggestions and construction strategies for the development of historical architectural language landscapes in the context of cultural and tourism integration are proposed.