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融媒体中可视化新闻的构建与创新发展策略 被引量:1

The Construction and Innovative Development Strategy of Visualized News in Integrated Media
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摘要 该文结合融媒体在可视化新闻中的应用,对融媒体中可视化新闻的构建与创新发展策略进行了探讨。通过对比融媒体技术与传统媒体的特点,对新时期融媒体在可视化新闻的构建与创新发展策略进行探讨。结合融媒体舆情传播渠道的特点,将传统媒体中可视化新闻借助新媒体技术进行展示,能够有效推动可视化新闻的构建与发展。在探索融媒体在可视化新闻的应用中发现,融媒体的应用难点主要体现在部分机构信息技术人才不足、部分机构对于新闻资讯挖掘不足及部分机构的政务合作程度不足三个方面,通过完善相关机构的人才架构、实现对新闻资讯的深度挖掘、实现对用户群体的分类管理,能够有效推动融媒体在可视化新闻方面的应用。 This article explores the construction and innovative development strategies of visual news in integrated media,based on the application of integrated media in visual news.By comparing the characteristics of integrated media technology with traditional media,this paper explores the construction and innovative development strategies of integrated media in visual news in the new era.Combining the characteristics of public opinion communication channels through integrated media,visualizing news in traditional media through new media technology can effectively promote the six aspects of visualized news.In exploring the application of integrated media in visualized news,it was found that the main difficulties in the application of integrated media are reflected in three aspects:insufficient information technology talents in some institutions,insufficient news information mining in some institutions,and insufficient government cooperation in some institutions.By improving the talent structure of relevant institutions,we can achieve deep mining of news information and classification management of user groups,which can effectively promote the application of integrated media in visual news.
作者 陈立 李翀 CHEN Li;LI Chong(Public Agriculture Channel,China Jiangxi Radio and TV Station,Nanchang Jiangxi,330046,China)
出处 《文化创新比较研究》 2023年第33期58-61,共4页 Comparative Study of Cultural Innovation
关键词 融媒体 可视化新闻 信息技术 人才架构 用户分析 多样化发展 Integrated media Visual news Information technology Talent structure User analysis Diversified development
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