运动休闲特色小镇体育赛事产业链培育的实证研究——以郴州小埠高尔夫赛事为例

An Empirical Study on the Cultivation of Sports Event Industry Chain in Sports and Leisure Characteristic Towns—Taking the Chenzhou Xiaobu Golf Event as an Example

体育赛事产业链培育是把赛事结构与分工不断精细化,使其各要素不断与市场融合,建立多方经济关系,实现增值的过程。该文在梳理我国体育赛事产业链培育的理论基础上,结合实地调查郴州小埠运动休闲特色小镇高尔夫赛事产业链培育的个案,经过笔者分析认为:其一,体育赛事产业链是基于经济关系搭建、分工关系重构、资源共享推动机理上形成的;其二,小埠高尔夫赛事产业链培育是通过区域资源和跨界资源共享,实现高尔夫与区域相关资源、外界相关资源形成经济关系,达到赛事产业链的延伸;其三,小埠高尔夫赛事产业链的升级,要通过提升高尔夫产品的市场流通、完善高尔夫赛事链人才进出的双向对接、打造高尔夫产业文化品牌等渠道实现。

The cultivation of the sports event industry chain is the process of continuously refining the structure and division of labor of the event,integrating its various elements with the market,establishing multi-party economic relationships,and achieving value-added.On the basis of sorting out the theoretical foundation of cultivating the sports event industry chain in China,combined with on-site investigation of the case of cultivating the golf event industry chain in the small town of Chenzhou's sports and leisure characteristics,the author analyzes and believes that:firstly,the sports event industry chain is formed based on the mechanism of economic relationship construction,division of labor relationship reconstruction,and resource sharing promotion;secondly,the cultivation of the golf industry chain in Xiaobu is achieved through the sharing of regional and cross-border resources,to form an economic relationship between golf and regional and external resources,and to extend the golf industry chain;thirdly,the upgrading of the golf event industry chain in Xiaobu should be achieved through channels such as enhancing the market circulation of golf products,improving the two-way connection of talent entry and exit in the golf event chain,and building a cultural brand for the golf industry.