从网络流行语看网络社群文化的平台化叙事

Examining the Platform Narrative of Internet Community Culture Through Online Slang

随着互联网的普及和社交媒体的崛起,网络流行语逐渐成为现代文化的标志性象征。这些流行语不仅反映了当代社会的文化和价值观,还与网络平台的发展和叙事方式紧密相关。为此,该文深入分析了网络语言和网络流行语这一特殊的语言现象,并将其与网络社群文化相连,得出网络流行语能够反馈出网络社群用户的交流方式、价值观和行为模式这一基本特征。随后,文章从平台化叙事的视角,从载体作用、传播机制等角度分析了网络流行语与网络社群的关联性,并以此为基础探讨了网络社群文化平台化叙事面临的机遇与挑战,有助于更好地理解网络社群文化如何在各种平台上形成、发展和传播,以及这些平台如何影响和塑造我们的文化认知和交流方式。

With the popularization of the internet and the rise of social media,online slang has gradually become a symbolic emblem of modern culture.These slangs not only reflect the culture and values of contemporary society but are also closely related to the development and narrative methods of online platforms.In light of this,this paper delves into the linguistic phenomena of internet language and online slang,linking them with online community culture,concluding that online slang can reveal the communication methods,values,and behavioral patterns of online community users.Subsequently,from the perspective of platform narrative,this study analyzes the correlation between online slang and online communities through aspects such as carrier functions and transmission mechanisms.Based on this,the paper explores the opportunities and challenges faced by the platform narrative of online community culture,helping to better understand how online community culture forms,develops,and disseminates on various platforms,and how these platforms influence and shape our cultural perceptions and communication methods.